Client Case Study: Establishing a Lead Generation System in the UK and USA

Client Overview

Our client, a trusted technology partner, helps businesses streamline operations by aligning technology with their goals and accelerating time to market. With a global presence and a track record of serving over 50 companies, they specialize in managed services and digital transformation solutions.

Solutions Implemented

The client sought to establish a lead generation process in the UK and USA markets through outbound campaigns to validate their market fit and build a sustainable pipeline.

Challenges

1. Identifying the ideal market fit for their offerings in new territories.

2. Running their first outbound campaigns in the UK and USA, targeting prospects unfamiliar with their services

Objective

Outbound Campaigns:

- Launched LinkedIn and email campaigns in the USA.

- Deployed LinkedIn, email, and cold calling campaigns in the UK.

UK Market Strategy:

- Initial campaigns revealed a stronger demand for digital transformation over managed services.

- Refocused efforts on digital transformation, leveraging intent signals to fine-tune targeting. This approach secured 40 meetings in 180 days.

USA Market Strategy:

- Conducted exploratory outreach to understand market needs and challenges.

- Secured 17 exploratory meetings, laying the foundation for future partnerships.

Key Takeaways

Through strategic targeting and hyper-personalized outreach, we helped the client achieve a strong foothold in new markets. The campaigns successfully validated market fit, created opportunities for growth, and strengthened their position as a leading technology partner.